The Graduate Certificate in Digital Media is designed for working professionals seeking to expand and enhance their knowledge and skills in content creation, curation, branding communication and media strategies. The certificate program exposes students to the state of the art technology, application and communication theories.

Program Outcomes

Digital communications in all of its forms demands to be integrated strategically in advertising, public relations and media. With a master's degree in Strategic Communication from MSU, graduates should be prepared to:

• Become a leader in driving the technology behind marketing
• Develop a digital marketing strategy
• Apply the latest digital innovations such as mobile, social media, location-based services and big data to marketing campaigns
• Integrate marketing, advertising, sales and logistics across physical and digital channels
• Collect, analyze and interpret digital marketing data to inform decision-making

Themes grafted in each of the courses will include:

• Understanding the marketplace and economics of the digital world
• Encouraging an entrepreneurial approach to thinking about new communication technologies
• Thinking about effective information techniques and flows for corporations
• Enhanced understanding of cultural and national differences as they play out in the global corporate communication sector
• Rethinking current embedded corporate practice in light of new digital possibilities
• Embrace the types of knowledge available through academic scholarship

Career Outlook

According to 2019 LinkedIn and Forbes reports, some of the most desired skills of employees are:

• Creativity
• Persuasion
• Analytical reasoning
• Social media marketing
• Journalism
• Digital marketing
• Corporate Communications

The MSU StratCom program helps meet these marketplace demands with courses in areas of organizational leadership and communication, media analytics and digital media. You can pursue a graduate certificate in one of these areas or a full M.A.