STEM-Certified Marketing Research and Analytics

Program Overview

The Master of Science in Marketing Research and Analytics program offers a STEM Master's degree that equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.

The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research and Analytics program at the Broad College of business offers a full-time in person cohort (late August), a full-time online cohort (January), and a part-time online cohort option (late August). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.

• The Full-Time Online is a one-year, 30-credit 100% online program, students will begin the program in January.
• The Part-Time Online is a 20-month, 30-credit 100% online program students will begin the program in late August.
  
  

Program Highlights

As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.

Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from our MSMRA Advisory Board members. With the program being ranked #1 among marketing research STEM master’s programs, the reputation of your degree will carry weight with employees and recruiters.

Program Outcomes

Students of the Master of Science in Marketing Research and Analytics program will achieve the following:

• Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis.
• Become versed in leading-edge marketing technologies, methodologies and software.
• Study with our award-winning marketing faculty.
• Interact with C-level executives in marketing research and insights industry.
• Participate in real-world marketing research, consulting and publication projects.
• Earn the top Master of Science in Marketing Research and Analytics degree in North America.
• Join an analytics-driven and technology-rich marketing and insights industry.

Career Outlook

With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:

• Senior VP or Vice President: $ 279,510*
• Market Research Director/Senior Director: $211,134*
• Director of Marketing: $185,333*
• Market Research Manager: $139,536*
• Consumer Insights Manager: $128,443*
• Brand or Product Manager: $115,333*
• Marketing Manager: $126,600*
• Business Development: $136,333*
• Senior Research Analyst: $113,396*
• Project Manager: $ $107,500*
• Business/Market Analyst: $92,625*
• Research Analyst: $74,107*

*Average annual salary, according to a 2022 study conducted by Quirks Enterprises, Inc.

Course Information

Core

Electives

Admissions Requirements

To be accepted to this program, you must have:

• A bachelor's degree from a recognized educational institution with a grade-point average of at least 3.0 in the last two years of undergraduate education.
• Current résumé highlighting relevant education, work, and other experiences.
• GRE or GMAT score.
• Provide scores from accepted language proficiency tests. (Only required if English is not your native language)
• A written academic statement describing your career goals and objects and explaining why you believe our master’s program in marketing research and analytics will help you achieve those goals and objectives. This should be no longer than two typed, double-spaced pages.
• Record a short answer video in the application system, required.
• One letter of recommendation.
• Official transcripts from all previous schools.

GMAT/GRE Waiver Qualifications:
The GMAT/GRE score is automatically waived for:

• Full-Time applicants with a 3.5 or higher undergrad cumulative GPA from a U.S. institution. (Those in the 3.4 range can also receive this waiver.)
• Part-Time applicants with a 3.0 or higher undergrad cumulative GPA from a U.S. institution AND 5+ years of relevant work experience.

To apply to this program:

• Complete an online application and pay the application fee.
• Send recommenders the MSMRA Recommendation Letter Form to complete. Recommenders will follow instructions from the application system to upload the letter.
• Record a short answer video in the application system, required.
• Complete the MSMRA Application Checklist and upload the required documents to your application.