Customer Experience Management
Master of Science
Master of Science
Course Delivery
Total Credits
Credit Hour
Minimum Duration
The Master of Science in Customer Experience Management is a 30-credit program covering a broad spectrum of skills that help graduates develop the acumen necessary to lead the customer experience management function within any organization. Whether your background lies in CX, UX, CS or PX, you know that today’s customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the acumen to engage both leadership and employees in a concerted effort to do so.
Developed to be taken in logical sequence, the curriculum consists of 15 specialized five-week courses, with student cohorts beginning in Fall (late August) and Spring (January). Cohorts finish in five semesters (approximately 20 months).
Utilizing team and project-based learning, the M.S. in Customer Experience Management program is unique in its instructional approach: students learn from diverse sources, including other students and through industry engagement.
Jessica Richards is the Senior Marketing MS Programs Director overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and North America's first MS in Customer Experience Management Program (MS-CXM). Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she is completing her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.
MKT 878 - The Customer-Centric Organization (2 credits)
MKT 879 - Organizational Development and Change (2 credits)
MKT 880 - Consumer Decision Making and Behavior (2 credits)
MKT 881 - Qualitative Research (2 credits)
MKT 883 - Qualitative Data Synthesis and Analysis (2 credits)
MKT 885 - Experience Analytics (2 credits)
MKT 886 - Human-Centered Design and Innovation (2 credits)
MKT 887 - Customer Experience Strategy (2 credits)
MKT 888 - Customer Experience Design (2 credits)
MKT 889 - Digital Customer Experience Design (2 credits)
MKT 892 - Employee Experience (2 credits)
MKT 893 - Employee Engagement (2 credits)
MKT 895 - Customer Relationship Management (2 credits)
MKT 896 - Measuring the Experience (2 credits)
MKT 897 - Data Analysis, Integration, and Visualization (2 credits)
Application Deadline
July 1st
Application Deadline
November 1st
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
The Master of Science in Customer Experience Management is a 30-credit program covering a broad spectrum of skills that help graduates develop the acumen necessary to lead the customer experience management function within any organization. Whether your background lies in CX, UX, CS or PX, you know that today’s customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the acumen to engage both leadership and employees in a concerted effort to do so.
Developed to be taken in logical sequence, the curriculum consists of 15 specialized five-week courses, with student cohorts beginning in Fall (late August) and Spring (January). Cohorts finish in five semesters (approximately 20 months).
Utilizing team and project-based learning, the M.S. in Customer Experience Management program is unique in its instructional approach: students learn from diverse sources, including other students and through industry engagement.
Jessica Richards is the Senior Marketing MS Programs Director overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and North America's first MS in Customer Experience Management Program (MS-CXM). Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she is completing her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.
MKT 878 - The Customer-Centric Organization (2 credits)
MKT 879 - Organizational Development and Change (2 credits)
MKT 880 - Consumer Decision Making and Behavior (2 credits)
MKT 881 - Qualitative Research (2 credits)
MKT 883 - Qualitative Data Synthesis and Analysis (2 credits)
MKT 885 - Experience Analytics (2 credits)
MKT 886 - Human-Centered Design and Innovation (2 credits)
MKT 887 - Customer Experience Strategy (2 credits)
MKT 888 - Customer Experience Design (2 credits)
MKT 889 - Digital Customer Experience Design (2 credits)
MKT 892 - Employee Experience (2 credits)
MKT 893 - Employee Engagement (2 credits)
MKT 895 - Customer Relationship Management (2 credits)
MKT 896 - Measuring the Experience (2 credits)
MKT 897 - Data Analysis, Integration, and Visualization (2 credits)
Application Deadline
July 1st
Application Deadline
November 1st
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
You can be ensured a return on your investment at Michigan State University.
As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years.
MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.
MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.
MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.
MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.
Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.