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Customer Experience Management

Master of Science

Online

Course Delivery

30

Total Credits

$30,510

Tuition

20 Months

Minimum Duration


Program Overview

The Master of Science in Customer Experience Management is a 30-credit program covering a broad spectrum of skills that help graduates develop the acumen necessary to lead the customer experience management function within any organization. Whether your background lies in CX, UX, CS or PX, you know that today’s customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the acumen to engage both leadership and employees in a concerted effort to do so.

 

Program Outcomes

Developed to be taken in logical sequence, the curriculum consists of 15 specialized five-week courses, with student cohorts beginning in August (fall semester), January (spring semester), and May (summer semester). Cohorts finish in five semesters, or approximately 20 months.

Utilizing team and project-based learning, the M.S. in Customer Experience Management program is unique in its instructional approach: students learn from diverse sources, including other students and through industry engagement.

 

 

A Top-Ranked Education

  • 32nd among Best Public Universities in America — U.S. News & World Report
  • A Top 100 Global University — Times Higher Education and U.S. News & World Report

 

Dewitt Headshot

Tom DeWitt

Customer Experience Management (CXM) Academic Program Director

 

 

Course Information

MKT 878 - The Customer-centric Organization (2 credits)

MKT 879 - Organizational Development and Change (2 credits)

MKT 880 - Consumer Decision Making and Behavior (2 credits)

MKT 881 - Qualitative Research (2 credits)

MKT 883- Qualitative Data Synthesis and Analysis (2 credits)

MKT 885 - Experience Analytics (2 credits)

MKT 886 - Human-centered Design and Innovation (2 credits)

MKT 887 - Customer Experience Strategy (2 credits)

MKT 888 - Customer Experience Design (2 credits)

MKT 889 - Digital Customer Experience Design (2 credits)

MKT 892 - Employee Experience (2 credits)

MKT 893 - Employee Engagement (2 credits)

MKT 895 - Customer Relationship Management (2 credits)

MKT 896 - Measuring the Experience (2 credits)

MKT 897 - Data Analysis, Integration and Visualization (2 credits)

 

 

 
 

Admissions Requirements

To be accepted to this program, you must have:

  • A bachelor's degree from a recognized education institution
  • A cumulative grade-point average of at least 3.0 from all institutions attended
  • TOEFL/IELTS (Only required if English is not your native language)
  • A written personal statement detailing your professional interests and goals
  • 2 letters of recommendation
  • Official transcripts from all previous schools

To apply to this program:

Key Dates

Fall Semester

Application Deadline

July 1st

Spring Semester

Application Deadline

October 1st

Summer Semester

Application Deadline

March 1st

 

Tuition & Fees

 

In-State Tuition
Out-of-State Tuition
$30,510
$32,010

 

The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.

Program Overview

The Master of Science in Customer Experience Management is a 30-credit program covering a broad spectrum of skills that help graduates develop the acumen necessary to lead the customer experience management function within any organization. Whether your background lies in CX, UX, CS or PX, you know that today’s customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the acumen to engage both leadership and employees in a concerted effort to do so.

 

Program Outcomes

Developed to be taken in logical sequence, the curriculum consists of 15 specialized five-week courses, with student cohorts beginning in August (fall semester), January (spring semester), and May (summer semester). Cohorts finish in five semesters, or approximately 20 months.

Utilizing team and project-based learning, the M.S. in Customer Experience Management program is unique in its instructional approach: students learn from diverse sources, including other students and through industry engagement.

 

 

A Top-Ranked Education

  • 32nd among Best Public Universities in America — U.S. News & World Report
  • A Top 100 Global University — Times Higher Education and U.S. News & World Report

 

Dewitt Headshot

Tom DeWitt

Customer Experience Management (CXM) Academic Program Director

 

 

Course Information

MKT 878 - The Customer-centric Organization (2 credits)

MKT 879 - Organizational Development and Change (2 credits)

MKT 880 - Consumer Decision Making and Behavior (2 credits)

MKT 881 - Qualitative Research (2 credits)

MKT 883- Qualitative Data Synthesis and Analysis (2 credits)

MKT 885 - Experience Analytics (2 credits)

MKT 886 - Human-centered Design and Innovation (2 credits)

MKT 887 - Customer Experience Strategy (2 credits)

MKT 888 - Customer Experience Design (2 credits)

MKT 889 - Digital Customer Experience Design (2 credits)

MKT 892 - Employee Experience (2 credits)

MKT 893 - Employee Engagement (2 credits)

MKT 895 - Customer Relationship Management (2 credits)

MKT 896 - Measuring the Experience (2 credits)

MKT 897 - Data Analysis, Integration and Visualization (2 credits)

 

 

 
 

Admissions Requirements

To be accepted to this program, you must have:

  • A bachelor's degree from a recognized education institution
  • A cumulative grade-point average of at least 3.0 from all institutions attended
  • TOEFL/IELTS (Only required if English is not your native language)
  • A written personal statement detailing your professional interests and goals
  • 2 letters of recommendation
  • Official transcripts from all previous schools

To apply to this program:

Key Dates

Fall Semester

Application Deadline

July 1st

Spring Semester

Application Deadline

October 1st

Summer Semester

Application Deadline

March 1st

 

Tuition & Fees

 

In-State Tuition
Out-of-State Tuition
$30,510
$32,010

 

The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.

The MSU Value Promise

You can be ensured a return on your investment at Michigan State University.

As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years.

MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.

MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.

MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.

MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.

MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.

Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.