Customer Experience Management
Master of Science
Online
Course Delivery
30
Total Credits
$1,017
Credit Hour
20 Months
Minimum Duration
Program Overview
The Master of Science in Customer Experience Management is a 30-credit program covering a broad spectrum of skills that help graduates develop the acumen necessary to lead the customer experience management function within any organization. Whether your background lies in CX, UX, CS or PX, you know that today’s customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the acumen to engage both leadership and employees in a concerted effort to do so.
Program Outcomes
Developed to be taken in logical sequence, the curriculum consists of 15 specialized five-week courses, with student cohorts beginning in August (fall semester), January (spring semester), and May (summer semester). Cohorts finish in five semesters, or approximately 20 months.
Utilizing team and project-based learning, the M.S. in Customer Experience Management program is unique in its instructional approach: students learn from diverse sources, including other students and through industry engagement.
A Top-Ranked Education
- 32nd among Best Public Universities in America — U.S. News & World Report
- A Top 100 Global University — Times Higher Education and U.S. News & World Report
Tom DeWitt
Customer Experience Management (CXM) Academic Program Director
Course Information
MKT 878 - The Customer-centric Organization (2 credits)
MKT 879 - Organizational Development and Change (2 credits)
MKT 880 - Consumer Decision Making and Behavior (2 credits)
MKT 881 - Qualitative Research (2 credits)
MKT 883- Qualitative Data Synthesis and Analysis (2 credits)
MKT 885 - Experience Analytics (2 credits)
MKT 886 - Human-centered Design and Innovation (2 credits)
MKT 887 - Customer Experience Strategy (2 credits)
MKT 888 - Customer Experience Design (2 credits)
MKT 889 - Digital Customer Experience Design (2 credits)
MKT 892 - Employee Experience (2 credits)
MKT 893 - Employee Engagement (2 credits)
MKT 895 - Customer Relationship Management (2 credits)
MKT 896 - Measuring the Experience (2 credits)
MKT 897 - Data Analysis, Integration and Visualization (2 credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree from a recognized education institution
- A cumulative grade-point average of at least 3.0 from all institutions attended
- TOEFL/IELTS (Only required if English is not your native language)
- A written personal statement detailing your professional interests and goals
- 2 letters of recommendation
- Official transcripts from all previous schools
To apply to this program:
- Complete a university graduate application and pay the application fee.
- Complete the MS in Customer Experience Management Checklist and upload to your application
- Letters of Recommendation: Send recommenders the MS-CXM Recommendation Letters form to complete. Recommenders will follow instructions from the application system to upload the letter.
- Complete a persona and recorded presentation.
Key Dates
Fall Semester
Application Deadline
July 1st
Spring Semester
Application Deadline
October 1st
Summer Semester
Application Deadline
March 1st
Tuition & Fees per credit
In-State Tuition
Out-of-State Tuition
$1,017
$1,067
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.
Program Overview
The Master of Science in Customer Experience Management is a 30-credit program covering a broad spectrum of skills that help graduates develop the acumen necessary to lead the customer experience management function within any organization. Whether your background lies in CX, UX, CS or PX, you know that today’s customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the acumen to engage both leadership and employees in a concerted effort to do so.
Program Outcomes
Developed to be taken in logical sequence, the curriculum consists of 15 specialized five-week courses, with student cohorts beginning in August (fall semester), January (spring semester), and May (summer semester). Cohorts finish in five semesters, or approximately 20 months.
Utilizing team and project-based learning, the M.S. in Customer Experience Management program is unique in its instructional approach: students learn from diverse sources, including other students and through industry engagement.
A Top-Ranked Education
- 32nd among Best Public Universities in America — U.S. News & World Report
- A Top 100 Global University — Times Higher Education and U.S. News & World Report
Tom DeWitt
Customer Experience Management (CXM) Academic Program Director
Course Information
MKT 878 - The Customer-centric Organization (2 credits)
MKT 879 - Organizational Development and Change (2 credits)
MKT 880 - Consumer Decision Making and Behavior (2 credits)
MKT 881 - Qualitative Research (2 credits)
MKT 883- Qualitative Data Synthesis and Analysis (2 credits)
MKT 885 - Experience Analytics (2 credits)
MKT 886 - Human-centered Design and Innovation (2 credits)
MKT 887 - Customer Experience Strategy (2 credits)
MKT 888 - Customer Experience Design (2 credits)
MKT 889 - Digital Customer Experience Design (2 credits)
MKT 892 - Employee Experience (2 credits)
MKT 893 - Employee Engagement (2 credits)
MKT 895 - Customer Relationship Management (2 credits)
MKT 896 - Measuring the Experience (2 credits)
MKT 897 - Data Analysis, Integration and Visualization (2 credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree from a recognized education institution
- A cumulative grade-point average of at least 3.0 from all institutions attended
- TOEFL/IELTS (Only required if English is not your native language)
- A written personal statement detailing your professional interests and goals
- 2 letters of recommendation
- Official transcripts from all previous schools
To apply to this program:
- Complete a university graduate application and pay the application fee.
- Complete the MS in Customer Experience Management Checklist and upload to your application
- Letters of Recommendation: Send recommenders the MS-CXM Recommendation Letters form to complete. Recommenders will follow instructions from the application system to upload the letter.
- Complete a persona and recorded presentation.
Key Dates
Fall Semester
Application Deadline
July 1st
Spring Semester
Application Deadline
October 1st
Summer Semester
Application Deadline
March 1st
Tuition & Fees per credit
In-State Tuition
Out-of-State Tuition
$1,017
$1,067
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.
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