Accelerate your career through expanding your understanding of the customer perspective.Whether you are a seasoned marketing researcher, considering a career transition that leverages market data analysis, or just wanting to add customer intelligence leadership to your professional repertoire, the fully online Fundamentals in Insights and Analytics Graduate Certificate will help prepare you to lead with a data-driven, customer-centric perspective.
Are you an existing Insights professional? The traditional marketing research industry is evolving. It is being absorbed into a rapidly transforming collection of market intelligence disciplines that define a much larger Insights & Analytics space. A broader field of companies now compete in this space, including large enterprise data management platforms on one extreme, and small technology-enabled start-up solutions on the other.
The next generation of leadership in the field of customer insights will be defined by those who can bridge the gap between the time-tested marketing research disciplines and the emerging (and sometimes disruptive) digital data management technology.
Are you not yet leveraging an understanding of market insights and analytics? The understanding of market measurement and dynamics was once limited to sales and marketing disciplines. But now professionals in departments throughout a company are expected to deploy, or at least integrate, a market-driven understanding of their business.
You access, integrate and analyze data; but you need to make it real, give it meaning. Your missing link is the connection to the customer, enabling you to interpret and apply that data in context for effective business decision making. Accelerate your career through adding an understanding of the customer perspective.
The Fundamentals in Insights and Analytics Graduate Certificate is built upon the Master of Science in Marketing Research and Analytics (MSMRA) program. Therefore, students will experience many of the same outcomes gained in the full MSMRA degree program:
Designed for professionals seeking to ‘turbocharge’ their career with a Masters-level understanding of market insights and analysis.
The discipline of marketing is evolving quickly. The application of technological advancement introduces new disruptive practices daily. To remain relevant, marketing professionals must commit to a continuous cycle of learning and upskilling.
Your leadership development journey occurs at your own pace, with an online program that can be completed while working. All courses in the Fundamentals in Insights and Analytics Graduate Certificate share the Graduate-level content with the #1 ranked Michigan State University Master of Science in Marketing Research & Analytics program. And all courses reflect a real-time understanding of the transformational approaches emerging in the marketing insights field.
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found on the "Estimate Your Cost of Attendance" page.
You can be ensured a return on your investment at Michigan State University.
As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will since 1855.
MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.
MSU has been offering online degree programs since 1998. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.
MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.
MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.
MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.
Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.
Courses must be taken in the prescribed order. Students are expected to maintain a minimum cumulative grade-point average of 3.0 in all courses in the Certificate and a minimum 2.0 grade in each course for the course to count towards the Certificate program.