Fundamentals in Insights and Analytics

Program Overview

Accelerate your career through expanding your understanding of the customer perspective.Whether you are a seasoned marketing researcher, considering a career transition that leverages market data analysis, or just wanting to add customer intelligence leadership to your professional repertoire, the fully online Fundamentals in Insights and Analytics Graduate Certificate will help prepare you to lead with a data-driven, customer-centric perspective.

Are you an existing Insights professional? The traditional marketing research industry is evolving. It is being absorbed into a rapidly transforming collection of market intelligence disciplines that define a much larger Insights & Analytics space. A broader field of companies now compete in this space, including large enterprise data management platforms on one extreme, and small technology-enabled start-up solutions on the other.

The next generation of leadership in the field of customer insights will be defined by those who can bridge the gap between the time-tested marketing research disciplines and the emerging (and sometimes disruptive) digital data management technology.

Are you not yet leveraging an understanding of market insights and analytics? The understanding of market measurement and dynamics was once limited to sales and marketing disciplines. But now professionals in departments throughout a company are expected to deploy, or at least integrate, a market-driven understanding of their business.

You access, integrate and analyze data; but you need to make it real, give it meaning.  Your missing link is the connection to the customer, enabling you to interpret and apply that data in context for effective business decision making. Accelerate your career through adding an understanding of the customer perspective.
 

Program Outcomes

The Fundamentals in Insights and Analytics Graduate Certificate is built upon the Master of Science in Marketing Research and Analytics (MSMRA) program. Therefore, students will experience many of the same outcomes gained in the full MSMRA degree program:  

• Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis.
• Become versed in leading-edge marketing technologies, methodologies and software.
• Study with our award-winning marketing faculty.
• Earn the stand-alone Certificate as a credential from the Master of Science in Marketing Research & Analytics program, or apply it toward earning the full #1 ranked MSMRA degree.
• Join an analytics-driven and technology-rich marketing and insights industry.
   

Career Outlook

Designed for professionals seeking to ‘turbocharge’ their career with a Masters-level understanding of market insights and analysis.

The discipline of marketing is evolving quickly.  The application of technological advancement introduces new disruptive practices daily.  To remain relevant, marketing professionals must commit to a continuous cycle of learning and upskilling. 

Your leadership development journey occurs at your own pace, with an online program that can be completed while working. All courses in the Fundamentals in Insights and Analytics Graduate Certificate share the Graduate-level content with the #1 ranked Michigan State University Master of Science in Marketing Research & Analytics program. And all courses reflect a real-time understanding of the transformational approaches emerging in the marketing insights field.