Media Analytics
Graduate Certificate
Online
Course Delivery
9
Total Credits
$893
Total Credits
1 year
Minimum Duration
Program Overview
The Graduate Certificate in Media Analytics introduces basic concepts, processes and uses of media analytics. It explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising. The course work covers statistical concepts related to media analytics, including an understanding of probability based sampling, censuses, and random assignment.Program Outcomes
It would further explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities. Graduates of the certification will be prepared to:
- Understand what media analytics involve and how they are useful to professionals in journalism, advertising and public relations
- Be able to review, critique and understand what scholars and practitioners have said or written about media analytics
- Identify the challenges brought by each unique social media platform
- Recognize the ways professional communicators are able to inform and engage the public via social media
- Learn how to control and strategically plan your social media presence
- Provide students with strategies and tactics for turning data into plain language to inform advertising, public relations and business decisions.
- Explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities.
Career Outlook
According to data from an October 2020 survey of current and former MSU StratCom students, half reported receiving a raise or promotion while in the program or after completing it. The average raise reported among the respondents was more than $14,000.
A Top-Ranked Education
- 60th Best Public Universities in America — U.S. News & World Report, 2024
- 123rd Global University — U.S. News & World Report, 2024
Kelly Gaggin, Ph.D.
Assistant Professor and Interim Director of Strategic Communication M.A. Program
Dr. Gaggin is an assistant professor in the Department of Advertising and Public Relations. She has more than two decades of experience in corporate and agency environments encompassing a multitude of industries including: education, health care, technology, defense, nonprofit, tourism/hospitality and financial services/banking.
Her professional background and personal interest in world cultures motivate a research agenda rooted in exploring public relations and strategic communications as drivers of cross-cultural understanding and relationship-building with special attention to nonprofit organizations and the populations they serve. She earned a Ph.D. in mass communications and an M.S. in communications management from Syracuse University, and completed her undergraduate study in business administration, marketing and economics at Le Moyne College in Syracuse, NY.
Course Information
Core
CAS 839 - Media Analytics for Communication Professionals (3 Credits)CAS 840 - Audience Analytics (3 Credits)
CAS 841 - Social Media Storytelling (3 Credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree
- Résumé
- Taken the TOEFL (Only required if English is not your native language)
- An Academic Statement [one-page narrative of your academic journey] Personal Statement [one-page narrative or your personal journey. i.e. family, growing up, hobbies, etc.]
- 3 letters of recommendation (Note: An email will be sent out to your recommenders providing them the information on where to go to submit their letters electronically. So please be sure to list accurate information.)
- Official transcripts from all previous schools
To apply to this program:
- Complete the a university graduate application and pay the application fee.
- Submit all required materials to the application portal.
- We recruit cohorts of around 20 for fall, spring and summer semesters.
Key Dates
Fall
Application Deadline
June 1st
Summer
Application Deadline
April 1st
Tuition & Fees per credit
In-State Tuition
Out-of-State Tuition
$893
$1,137
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
Program Overview
The Graduate Certificate in Media Analytics introduces basic concepts, processes and uses of media analytics. It explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising. The course work covers statistical concepts related to media analytics, including an understanding of probability based sampling, censuses, and random assignment.Program Outcomes
It would further explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities. Graduates of the certification will be prepared to:
- Understand what media analytics involve and how they are useful to professionals in journalism, advertising and public relations
- Be able to review, critique and understand what scholars and practitioners have said or written about media analytics
- Identify the challenges brought by each unique social media platform
- Recognize the ways professional communicators are able to inform and engage the public via social media
- Learn how to control and strategically plan your social media presence
- Provide students with strategies and tactics for turning data into plain language to inform advertising, public relations and business decisions.
- Explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities.
Career Outlook
According to data from an October 2020 survey of current and former MSU StratCom students, half reported receiving a raise or promotion while in the program or after completing it. The average raise reported among the respondents was more than $14,000.
A Top-Ranked Education
- 60th Best Public Universities in America — U.S. News & World Report, 2024
- 123rd Global University — U.S. News & World Report, 2024
Kelly Gaggin, Ph.D.
Assistant Professor and Interim Director of Strategic Communication M.A. Program
Dr. Gaggin is an assistant professor in the Department of Advertising and Public Relations. She has more than two decades of experience in corporate and agency environments encompassing a multitude of industries including: education, health care, technology, defense, nonprofit, tourism/hospitality and financial services/banking.
Her professional background and personal interest in world cultures motivate a research agenda rooted in exploring public relations and strategic communications as drivers of cross-cultural understanding and relationship-building with special attention to nonprofit organizations and the populations they serve. She earned a Ph.D. in mass communications and an M.S. in communications management from Syracuse University, and completed her undergraduate study in business administration, marketing and economics at Le Moyne College in Syracuse, NY.
Course Information
Core
CAS 839 - Media Analytics for Communication Professionals (3 Credits)CAS 840 - Audience Analytics (3 Credits)
CAS 841 - Social Media Storytelling (3 Credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree
- Résumé
- Taken the TOEFL (Only required if English is not your native language)
- An Academic Statement [one-page narrative of your academic journey] Personal Statement [one-page narrative or your personal journey. i.e. family, growing up, hobbies, etc.]
- 3 letters of recommendation (Note: An email will be sent out to your recommenders providing them the information on where to go to submit their letters electronically. So please be sure to list accurate information.)
- Official transcripts from all previous schools
To apply to this program:
- Complete the a university graduate application and pay the application fee.
- Submit all required materials to the application portal.
- We recruit cohorts of around 20 for fall, spring and summer semesters.
Key Dates
Fall
Application Deadline
June 1st
Summer
Application Deadline
April 1st
Tuition & Fees per credit
In-State Tuition
Out-of-State Tuition
$893
$1,137
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
The MSU Value Promise
You can be ensured a return on your investment at Michigan State University.
As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years.
MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.
MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.
MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.
MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.
MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.
Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.