Media Analytics
Graduate Certificate
Online
Course Delivery
9
Total Credits
$867
Credit Hour
1 year
Minimum Duration
Program Overview
The Graduate Certificate in Media Analytics introduces basic concepts, processes and uses of media analytics. It explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising. The course work covers statistical concepts related to media analytics, including an understanding of probability based sampling, censuses, and random assignment.Program Outcomes
It would further explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities. Graduates of the certification will be prepared to:
- Understand what media analytics involve and how they are useful to professionals in journalism, advertising and public relations
- Be able to review, critique and understand what scholars and practitioners have said or written about media analytics
- Identify the challenges brought by each unique social media platform
- Recognize the ways professional communicators are able to inform and engage the public via social media
- Learn how to control and strategically plan your social media presence
- Provide students with strategies and tactics for turning data into plain language to inform advertising, public relations and business decisions.
- Explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities.
Career Outlook
According to data from an October 2020 survey of current and former MSU StratCom students, half reported receiving a raise or promotion while in the program or after completing it. The average raise reported among the respondents was more than $14,000.
A Top-Ranked Education
- #12 in Best Online Master's in Business Programs (Excluding MBA) — U.S. News & World Report, 2022
- #3 in Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2022
- 32nd among Best Public Universities in America — U.S. News & World Report, 2021
- A Top 100 Global University — Times Higher Education and U.S. News & World Report, 2021
Jason Archer
Director of Strategic Communication M.A. Program
Jason Archer is the Director of the StratCom M.A. online program. He helped with the program launch in 2016 and continues to provide leadership for the faculty and staff to ensure the program is transformational for the students. With fifteen years of online teaching and course development experience, Jason leads and teaches through a lens of creating opportunity for deep connection between students, faculty and the program support team.
Course Information
Core
CAS 839 - Media Analytics for Communication Professionals (3 Credits)CAS 840 - Audience Analytics (3 Credits)
CAS 841 - Social Media Storytelling (3 Credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree
- Résumé
- Taken the TOEFL (Only required if English is not your native language)
- An Academic Statement [one-page narrative of your academic journey] Personal Statement [one-page narrative or your personal journey. i.e. family, growing up, hobbies, etc.]
- 3 letters of recommendation (Note: An email will be sent out to your recommenders providing them the information on where to go to submit their letters electronically. So please be sure to list accurate information.)
- Official transcripts from all previous schools
To apply to this program:
- Complete the a university graduate application and pay the application fee.
- Submit all required materials to the application portal.
- We recruit cohorts of around 20 for fall, spring and summer semesters.
Key Dates
Fall
Application Deadline
June 1st
Summer
Application Deadline
April 1st
Tuition & Fees per credit
In-State Tuition
Out-of-State Tuition
$867
$1,111
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
Program Overview
The Graduate Certificate in Media Analytics introduces basic concepts, processes and uses of media analytics. It explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising. The course work covers statistical concepts related to media analytics, including an understanding of probability based sampling, censuses, and random assignment.Program Outcomes
It would further explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities. Graduates of the certification will be prepared to:
- Understand what media analytics involve and how they are useful to professionals in journalism, advertising and public relations
- Be able to review, critique and understand what scholars and practitioners have said or written about media analytics
- Identify the challenges brought by each unique social media platform
- Recognize the ways professional communicators are able to inform and engage the public via social media
- Learn how to control and strategically plan your social media presence
- Provide students with strategies and tactics for turning data into plain language to inform advertising, public relations and business decisions.
- Explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities.
Career Outlook
According to data from an October 2020 survey of current and former MSU StratCom students, half reported receiving a raise or promotion while in the program or after completing it. The average raise reported among the respondents was more than $14,000.
A Top-Ranked Education
- #12 in Best Online Master's in Business Programs (Excluding MBA) — U.S. News & World Report, 2022
- #3 in Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2022
- 32nd among Best Public Universities in America — U.S. News & World Report, 2021
- A Top 100 Global University — Times Higher Education and U.S. News & World Report, 2021
Jason Archer
Director of Strategic Communication M.A. Program
Jason Archer is the Director of the StratCom M.A. online program. He helped with the program launch in 2016 and continues to provide leadership for the faculty and staff to ensure the program is transformational for the students. With fifteen years of online teaching and course development experience, Jason leads and teaches through a lens of creating opportunity for deep connection between students, faculty and the program support team.
Course Information
Core
CAS 839 - Media Analytics for Communication Professionals (3 Credits)CAS 840 - Audience Analytics (3 Credits)
CAS 841 - Social Media Storytelling (3 Credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree
- Résumé
- Taken the TOEFL (Only required if English is not your native language)
- An Academic Statement [one-page narrative of your academic journey] Personal Statement [one-page narrative or your personal journey. i.e. family, growing up, hobbies, etc.]
- 3 letters of recommendation (Note: An email will be sent out to your recommenders providing them the information on where to go to submit their letters electronically. So please be sure to list accurate information.)
- Official transcripts from all previous schools
To apply to this program:
- Complete the a university graduate application and pay the application fee.
- Submit all required materials to the application portal.
- We recruit cohorts of around 20 for fall, spring and summer semesters.
Key Dates
Fall
Application Deadline
June 1st
Summer
Application Deadline
April 1st
Tuition & Fees per credit
In-State Tuition
Out-of-State Tuition
$867
$1,111
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
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