Marketing Research
Master of Science
Online
Course Delivery
34
Total Credits
$30,500
Tuition
1 year
Minimum Duration
Program Overview
The Master of Science in Marketing Research program equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.
The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research program at Broad college of business offers a full-time in person cohort (Fall), a full-time online cohort (January), and a part-time online cohort option (May). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.
Program Highlights
#1 Master's program in Marketing Research and #7 across all marketing programs. (TFE Times, 2020)
#1 Master's program in Marketing Research and #10 across all MBA and specialized master's programs in marketing for North America (Eduniversal, 2019-2021)
Program Outcomes
Students of the Master of Science in Marketing Research program will achieve the following:
- Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis
- Become versed in leading-edge marketing technologies, methodologies and software
- Study with experienced marketing faculty
- Interact with executive leaders in marketing research
- Participate in real-world marketing research, consulting and publication projects
- Earn the top Master of Science in Marketing Research degree in North America
- Join an analytical and technology-rich marketing research industry
Career Outlook
With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:
- Senior VP or Vice President: $264,765*
- Market Research Director/Senior Director: $182,118*
- Director of Marketing: $172,143*
- Market Research Manager: $122,342*
- Consumer Insights Manager: $121,471*
- Brand or Product Manager: $97,200*
- Marketing Manager: $95,667*
- Business Development: $89,000*
- Senior Research Analyst: $94,807*
- Project Manager: $87,875*
- Business Market Analyst: $75,286*
- Research Analyst: $71,591*
*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.
A Top-Ranked Education
- #3 in Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2023
- #4 in Best Online Master's in Business Programs (Excluding MBA) — U.S. News & World Report, 2023
- 31st among Best Public Universities in America — U.S. News & World Report, 2023
Jessica Richards
Program Director, Master of Science in Marketing Research
Jessica Richards holds a Master of Business Administration with nearly 20 years of business and leadership experience. Before becoming program director, Jessica co-managed several multimillion-dollar Verizon Wireless locations and dual-department operations for the departments of Marketing and Supply Chain Management at the Eli Broad College of Business. She has also led recruiting, career development and marketing for Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom as a military police officer. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards from her eight years of honorable service.
Course Information
Core
MKT 805 Marketing Management (3 Credits)MKT 806 - Marketing Research for Decision Making (3 Credits)
MKT 807 - Consumer Insights (3 Credits)
MKT 819 - Advanced Marketing Research (3 Credits)
MKT 829 - Marketing Technology and Analytics (2 Credits)
MKT 843 - International Marketing Research (2 Credits)
MKT 856 - Consulting Practicum in Marketing (3 Credits)
MKT 861 - Marketing Research Strategy and Analysis (2 Credits)
MKT 864 - Data Mining in Marketing (3 Credits)
MKT 867 - Sampling and Research Design (3 Credits)
MKT 877 Emerging Research Design and Methods (3 Credits)
MKT 891 - Special Topics in Marketing (3 Credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree
Previous work experience - Current résumé highlighting relevant education, work and other experiences
- Taken the GRE or GMAT
- Taken the TOEFL. (Only required if English is not your native language)
- A written personal statement
Academic statement of purpose (maximum of two pages, double-spaced) describing your career goals and objectives and explaining why you believe our master’s program in marketing research will help you achieve those goals and objectives - 3 letters of recommendation
One or two letters of recommendation from professional or academic references (optional, but can strengthen your application). Provide contact information for your recommenders and the MSU application system will provide instructions to them. - Official transcripts from all previous schools
To apply to this program:
- Complete an online application
- If you are an international applicant, submit your English language proficiency test scores
- If you are a working professional with significant and/or relevant experience, you may be eligible to waive the GMAT/GRE requirement. If you received a 3.5 or higher cumulative GPA for your bachelor’s degree at MSU (or comparable university), the test requirement is automatically waived, and you may apply without a test score. To inquire about your waiver eligibility, please email msmr@broad.msu.edu and attach your résumé and transcripts.
- The Full-Time Online is a one-year, 34-credit 100% online program, students will begin the program in January 2022.
- The Part-Time Online is a 20-month, 34-credit 100% online program students will begin the program in Summer 2021.
Key Dates
Application Deadline
Full-Time Online Program
October 1st
Application Deadline
Part-Time Online Program
April 15th
Tuition & Fees
In-State Tuition
Out-of-State Tuition
$30,500 (Spring 2023)
$37,500
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.
Program Overview
The Master of Science in Marketing Research program equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.
The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research program at Broad college of business offers a full-time in person cohort (Fall), a full-time online cohort (January), and a part-time online cohort option (May). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.
Program Highlights
#1 Master's program in Marketing Research and #7 across all marketing programs. (TFE Times, 2020)
#1 Master's program in Marketing Research and #10 across all MBA and specialized master's programs in marketing for North America (Eduniversal, 2019-2021)
Program Outcomes
Students of the Master of Science in Marketing Research program will achieve the following:
- Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis
- Become versed in leading-edge marketing technologies, methodologies and software
- Study with experienced marketing faculty
- Interact with executive leaders in marketing research
- Participate in real-world marketing research, consulting and publication projects
- Earn the top Master of Science in Marketing Research degree in North America
- Join an analytical and technology-rich marketing research industry
Career Outlook
With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:
- Senior VP or Vice President: $264,765*
- Market Research Director/Senior Director: $182,118*
- Director of Marketing: $172,143*
- Market Research Manager: $122,342*
- Consumer Insights Manager: $121,471*
- Brand or Product Manager: $97,200*
- Marketing Manager: $95,667*
- Business Development: $89,000*
- Senior Research Analyst: $94,807*
- Project Manager: $87,875*
- Business Market Analyst: $75,286*
- Research Analyst: $71,591*
*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.
A Top-Ranked Education
- #3 in Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2023
- #4 in Best Online Master's in Business Programs (Excluding MBA) — U.S. News & World Report, 2023
- 31st among Best Public Universities in America — U.S. News & World Report, 2023
Jessica Richards
Program Director, Master of Science in Marketing Research
Jessica Richards holds a Master of Business Administration with nearly 20 years of business and leadership experience. Before becoming program director, Jessica co-managed several multimillion-dollar Verizon Wireless locations and dual-department operations for the departments of Marketing and Supply Chain Management at the Eli Broad College of Business. She has also led recruiting, career development and marketing for Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom as a military police officer. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards from her eight years of honorable service.
Course Information
Core
MKT 805 Marketing Management (3 Credits)MKT 806 - Marketing Research for Decision Making (3 Credits)
MKT 807 - Consumer Insights (3 Credits)
MKT 819 - Advanced Marketing Research (3 Credits)
MKT 829 - Marketing Technology and Analytics (2 Credits)
MKT 843 - International Marketing Research (2 Credits)
MKT 856 - Consulting Practicum in Marketing (3 Credits)
MKT 861 - Marketing Research Strategy and Analysis (2 Credits)
MKT 864 - Data Mining in Marketing (3 Credits)
MKT 867 - Sampling and Research Design (3 Credits)
MKT 877 Emerging Research Design and Methods (3 Credits)
MKT 891 - Special Topics in Marketing (3 Credits)
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree
Previous work experience - Current résumé highlighting relevant education, work and other experiences
- Taken the GRE or GMAT
- Taken the TOEFL. (Only required if English is not your native language)
- A written personal statement
Academic statement of purpose (maximum of two pages, double-spaced) describing your career goals and objectives and explaining why you believe our master’s program in marketing research will help you achieve those goals and objectives - 3 letters of recommendation
One or two letters of recommendation from professional or academic references (optional, but can strengthen your application). Provide contact information for your recommenders and the MSU application system will provide instructions to them. - Official transcripts from all previous schools
To apply to this program:
- Complete an online application
- If you are an international applicant, submit your English language proficiency test scores
- If you are a working professional with significant and/or relevant experience, you may be eligible to waive the GMAT/GRE requirement. If you received a 3.5 or higher cumulative GPA for your bachelor’s degree at MSU (or comparable university), the test requirement is automatically waived, and you may apply without a test score. To inquire about your waiver eligibility, please email msmr@broad.msu.edu and attach your résumé and transcripts.
- The Full-Time Online is a one-year, 34-credit 100% online program, students will begin the program in January 2022.
- The Part-Time Online is a 20-month, 34-credit 100% online program students will begin the program in Summer 2021.
Key Dates
Application Deadline
Full-Time Online Program
October 1st
Application Deadline
Part-Time Online Program
April 15th
Tuition & Fees
In-State Tuition
Out-of-State Tuition
$30,500 (Spring 2023)
$37,500
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.
The MSU Value Promise
You can be ensured a return on your investment at Michigan State University.
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MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.
MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.
MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.
Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.