STEM-Certified Marketing Research and Analytics
Master of Science
Online
Course Delivery
30
Total Credits
$30,500
Tuition
1 year
Minimum Duration
Program Overview
The Master of Science in Marketing Research and Analytics program offers a STEM Master's degree that equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.
The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research and Analytics program at the Broad College of business offers a full-time in person cohort (late August), a full-time online cohort (January), and a part-time online cohort option (late August). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.
- The Full-Time Online is a one-year, 30-credit 100% online program, students will begin the program in January.
- The Part-Time Online is a 20-month, 30-credit 100% online program students will begin the program in late August.
Program Highlights
As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.
Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from our MSMRA Advisory Board members. With the program being ranked #1 among marketing research STEM master’s programs, the reputation of your degree will carry weight with employees and recruiters.
Program Outcomes
Students of the Master of Science in Marketing Research and Analytics program will achieve the following:
- Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis.
- Become versed in leading-edge marketing technologies, methodologies and software.
- Study with our award-winning marketing faculty.
- Interact with C-level executives in marketing research and insights industry.
- Participate in real-world marketing research, consulting and publication projects.
- Earn the top Master of Science in Marketing Research and Analytics degree in North America.
- Join an analytics-driven and technology-rich marketing and insights industry.
Career Outlook
With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:
- Senior VP or Vice President: $ 279,510*
- Market Research Director/Senior Director: $211,134*
- Director of Marketing: $185,333*
- Market Research Manager: $139,536*
- Consumer Insights Manager: $128,443*
- Brand or Product Manager: $115,333*
- Marketing Manager: $126,600*
- Business Development: $136,333*
- Senior Research Analyst: $113,396*
- Project Manager: $ $107,500*
- Business/Market Analyst: $92,625*
- Research Analyst: $74,107*
*Average annual salary, according to a 2022 study conducted by Quirks Enterprises, Inc.
A Top-Ranked Education
- #8 Best Online Master's in Business Programs — U.S. News & World Report, 2025
- #5 Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2025
- 63rd among Best Public Universities in America — U.S. News & World Report, 2025
Jessica Richards
Senior Marketing Program Director for MS in Marketing Research and Analytics and MS in Customer Experience Management programs
Jessica Richards is the Senior Marketing MS Programs Director overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and North America's first MS in Customer Experience Management Program (MS-CXM). Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she is completing her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.
Course Information
Core
MKT 805 – Marketing Management (2 Credits)
MKT 806 – Marketing Research for Decision Making (2 Credits)
MKT 816 – Marketing Analytics (2 Credits)
MKT 819 – Predictive Analytics (2 Credits)
MKT 831 – Communications in Marketing Research (1 Credit)
MKT 832 – Marketing Research Online Communities (1 Credit)
MKT 833 – Social Listening & Text Analytics (2 Credits)
MKT 834 – Consulting in Marketing Research (1 Credit)
MKT 835 – Storytelling in Marketing Research (1 Credit)
MKT 843 – International Marketing Research (2 Credits)
MKT 856 – Group Research Project (2 Credits)
MKT 856 – Capstone Individual Research Project (2 Credits)
MKT 865 – Seminar in Market Research (1 Credit)
MKT 867 – Sampling & Research Design (2 Credits)
MKT 877 – Emerging Research Design & Methods (2 Credits)
MKT 880 – Consumer Decision Making & Behavior (2 Credits)
MKT 881 – Qualitative Research (1 Credit)
MKT 897 – Data Analysis, Integration, & Visualization (2 Credits)
Electives
*Offering is subject to change.
Statistics Review
Statistics with R
Advertising Research
Behavioral Economics
Syndicated Marketing Research
Python for Marketing Research & Analytics
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree from a recognized educational institution with a grade-point average of at least 3.0 in the last two years of undergraduate education.
- Current résumé highlighting relevant education, work, and other experiences.
- GRE or GMAT score.
- Provide scores from accepted language proficiency tests. (Only required if English is not your native language)
- A written academic statement describing your career goals and objects and explaining why you believe our master’s program in marketing research and analytics will help you achieve those goals and objectives. This should be no longer than two typed, double-spaced pages.
- Record a short answer video in the application system, required.
- One letter of recommendation.
- Official transcripts from all previous schools.
GMAT/GRE Waiver Qualifications:
The GMAT/GRE score is automatically waived for:
- Full-Time applicants with a 3.5 or higher undergrad cumulative GPA from a U.S. institution. (Those in the 3.4 range can also receive this waiver.)
- Part-Time applicants with a 3.0 or higher undergrad cumulative GPA from a U.S. institution AND 5+ years of relevant work experience.
To apply to this program:
- Complete an online application and pay the application fee.
- Record a short answer video in the application system, required.
- Find the MSMRA Application Checklist and MSMRA Recommendation Letter Form on the MSMRA Program’s website, https://broad.msu.edu/masters/marketing-research/admissions/.
- Complete the MSMRA Application Checklist, which includes sending recommenders the MSMRA Recommendation Letter Form. Recommenders will follow instructions from the application system to upload the form.
- Upload the required documents to your application.
Key Dates
Application Deadline
Full-Time Online Program
October 1st
Application Deadline
Part-Time Online Program
June 1st
Tuition & Fees
In-State Tuition
Out-of-State Tuition
$30,500
$37,500
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
Program Overview
The Master of Science in Marketing Research and Analytics program offers a STEM Master's degree that equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.
The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research and Analytics program at the Broad College of business offers a full-time in person cohort (late August), a full-time online cohort (January), and a part-time online cohort option (late August). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.
- The Full-Time Online is a one-year, 30-credit 100% online program, students will begin the program in January.
- The Part-Time Online is a 20-month, 30-credit 100% online program students will begin the program in late August.
Program Highlights
As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.
Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from our MSMRA Advisory Board members. With the program being ranked #1 among marketing research STEM master’s programs, the reputation of your degree will carry weight with employees and recruiters.
Program Outcomes
Students of the Master of Science in Marketing Research and Analytics program will achieve the following:
- Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis.
- Become versed in leading-edge marketing technologies, methodologies and software.
- Study with our award-winning marketing faculty.
- Interact with C-level executives in marketing research and insights industry.
- Participate in real-world marketing research, consulting and publication projects.
- Earn the top Master of Science in Marketing Research and Analytics degree in North America.
- Join an analytics-driven and technology-rich marketing and insights industry.
Career Outlook
With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:
- Senior VP or Vice President: $ 279,510*
- Market Research Director/Senior Director: $211,134*
- Director of Marketing: $185,333*
- Market Research Manager: $139,536*
- Consumer Insights Manager: $128,443*
- Brand or Product Manager: $115,333*
- Marketing Manager: $126,600*
- Business Development: $136,333*
- Senior Research Analyst: $113,396*
- Project Manager: $ $107,500*
- Business/Market Analyst: $92,625*
- Research Analyst: $74,107*
*Average annual salary, according to a 2022 study conducted by Quirks Enterprises, Inc.
A Top-Ranked Education
- #8 Best Online Master's in Business Programs — U.S. News & World Report, 2025
- #5 Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2025
- 63rd among Best Public Universities in America — U.S. News & World Report, 2025
Jessica Richards
Senior Marketing Program Director for MS in Marketing Research and Analytics and MS in Customer Experience Management programs
Jessica Richards is the Senior Marketing MS Programs Director overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and North America's first MS in Customer Experience Management Program (MS-CXM). Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she is completing her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.
Course Information
Core
MKT 805 – Marketing Management (2 Credits)
MKT 806 – Marketing Research for Decision Making (2 Credits)
MKT 816 – Marketing Analytics (2 Credits)
MKT 819 – Predictive Analytics (2 Credits)
MKT 831 – Communications in Marketing Research (1 Credit)
MKT 832 – Marketing Research Online Communities (1 Credit)
MKT 833 – Social Listening & Text Analytics (2 Credits)
MKT 834 – Consulting in Marketing Research (1 Credit)
MKT 835 – Storytelling in Marketing Research (1 Credit)
MKT 843 – International Marketing Research (2 Credits)
MKT 856 – Group Research Project (2 Credits)
MKT 856 – Capstone Individual Research Project (2 Credits)
MKT 865 – Seminar in Market Research (1 Credit)
MKT 867 – Sampling & Research Design (2 Credits)
MKT 877 – Emerging Research Design & Methods (2 Credits)
MKT 880 – Consumer Decision Making & Behavior (2 Credits)
MKT 881 – Qualitative Research (1 Credit)
MKT 897 – Data Analysis, Integration, & Visualization (2 Credits)
Electives
*Offering is subject to change.
Statistics Review
Statistics with R
Advertising Research
Behavioral Economics
Syndicated Marketing Research
Python for Marketing Research & Analytics
Admissions Requirements
To be accepted to this program, you must have:
- A bachelor's degree from a recognized educational institution with a grade-point average of at least 3.0 in the last two years of undergraduate education.
- Current résumé highlighting relevant education, work, and other experiences.
- GRE or GMAT score.
- Provide scores from accepted language proficiency tests. (Only required if English is not your native language)
- A written academic statement describing your career goals and objects and explaining why you believe our master’s program in marketing research and analytics will help you achieve those goals and objectives. This should be no longer than two typed, double-spaced pages.
- Record a short answer video in the application system, required.
- One letter of recommendation.
- Official transcripts from all previous schools.
GMAT/GRE Waiver Qualifications:
The GMAT/GRE score is automatically waived for:
- Full-Time applicants with a 3.5 or higher undergrad cumulative GPA from a U.S. institution. (Those in the 3.4 range can also receive this waiver.)
- Part-Time applicants with a 3.0 or higher undergrad cumulative GPA from a U.S. institution AND 5+ years of relevant work experience.
To apply to this program:
- Complete an online application and pay the application fee.
- Record a short answer video in the application system, required.
- Find the MSMRA Application Checklist and MSMRA Recommendation Letter Form on the MSMRA Program’s website, https://broad.msu.edu/masters/marketing-research/admissions/.
- Complete the MSMRA Application Checklist, which includes sending recommenders the MSMRA Recommendation Letter Form. Recommenders will follow instructions from the application system to upload the form.
- Upload the required documents to your application.
Key Dates
Application Deadline
Full-Time Online Program
October 1st
Application Deadline
Part-Time Online Program
June 1st
Tuition & Fees
In-State Tuition
Out-of-State Tuition
$30,500
$37,500
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found here.
The MSU Value Promise
You can be ensured a return on your investment at Michigan State University.
As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years.
MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.
MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.
MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.
MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.
MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.
Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.