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Marketing Research

Master of Science

Online

Course Delivery

34

Total Credits

$28,560

Tuition

1 year

Minimum Duration


Program Overview

The Master of Science in Marketing Research program equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.

The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research program at Broad college of business offers a full-time in person cohort (Fall), a full-time online cohort (January), and a part-time online cohort option (May). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.


Program Highlights

#1 Master's program in Marketing Research and #7 across all marketing programs. (TFE Times, 2020)

#1 Master's program in Marketing Research and #10 across all MBA and specialized master's programs in marketing for North America (Eduniveral, 2019)


Program Outcomes

Students of the Master of Science in Marketing Research program will achieve the following:

  • Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis
  • Become versed in leading-edge marketing technologies, methodologies and software
  • Study with experienced marketing faculty
  • Interact with executive leaders in marketing research
  • Participate in real-world marketing research, consulting and publication projects
  • Earn the top Master of Science in Marketing Research degree in North America
  • Join an analytical and technology-rich marketing research industry

Career Outlook

With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:

  • Senior VP or Vice President: $264,765*
  • Market Research Director/Senior Director: $182,118*
  • Director of Marketing: $172,143*
  • Market Research Manager: $122,342*
  • Consumer Insights Manager: $121,471*
  • Brand or Product Manager: $97,200*
  • Marketing Manager: $95,667*
  • Business Development: $89,000*
  • Senior Research Analyst: $94,807*
  • Project Manager: $87,875*
  • Business Market Analyst: $75,286*
  • Research Analyst: $71,591*

*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.


A Top-Ranked Education

A top-ranked education with a global impact. By learning from the best, our students establish themselves as leaders in the ever-changing world.

  • 32nd among Best Public Universities in America — U.S. News & World Report, 2021
  • 21st Overall Best Online Graduate Business Programs — U.S. News & World Report, 2021
  • A Top 100 Global University — Times Higher Education and U.S. News & World Report, 2021
Jessica Richards headshot

Jessica Richards

Program Director, Master of Science in Marketing Research

Jessica Richards holds a Master of Business Administration with nearly 20 years of business and leadership experience. Before becoming program director, Jessica co-managed several multimillion-dollar Verizon Wireless locations and dual-department operations for the departments of Marketing and Supply Chain Management at the Eli Broad College of Business. She has also led recruiting, career development and marketing for Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom as a military police officer. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards from her eight years of honorable service.


Course Information

Core

MKT 805 Marketing Management (3 Credits)
MKT 806 - Marketing Research for Decision Making (3 Credits)
MKT 807 - Consumer Insights (3 Credits)
MKT 819 - Advanced Marketing Research (3 Credits)
MKT 829 - Marketing Technology and Analytics (2 Credits)
MKT 843 - International Marketing Research (2 Credits)
MKT 856 - Consulting Practicum in Marketing (3 Credits)
MKT 861 - Marketing Research Strategy and Analysis (2 Credits)
MKT 864 - Data Mining in Marketing (3 Credits)
MKT 867 - Sampling and Research Design (3 Credits)
MKT 877 Emerging Research Design and Methods (3 Credits)
MKT 891 - Special Topics in Marketing (3 Credits)

 

 

 

Admissions Requirements

To be accepted to this program, you must have:

  • A bachelor's degree
    Previous work experience
  • Current résumé highlighting relevant education, work and other experiences
  • Taken the GRE or GMAT
  • Taken the TOEFL. (Only required if English is not your native language)
  • A written personal statement
    Academic statement of purpose (maximum of two pages, double-spaced) describing your career goals and objectives and explaining why you believe our master’s program in marketing research will help you achieve those goals and objectives
  • 3 letters of recommendation
    One or two letters of recommendation from professional or academic references (optional, but can strengthen your application). Provide contact information for your recommenders and the MSU application system will provide instructions to them.
  • Official transcripts from all previous schools

To apply to this program:

  • Complete an online application
  • If you are an international applicant, submit your English language proficiency test scores
  • If you are a working professional with significant and/or relevant experience, you may be eligible to waive the GMAT/GRE requirement. If you received a 3.5 or higher cumulative GPA for your bachelor’s degree at MSU (or comparable university), the test requirement is automatically waived, and you may apply without a test score. To inquire about your waiver eligibility, please email msmr@broad.msu.edu and attach your résumé and transcripts.
  • The Full-Time Online is a one-year, 34-credit 100% online program, students will begin the program in January 2022.
  • The Part-Time Online is a 20-month, 34-credit 100% online program students will begin the program in Summer 2021.

Key Dates

Application Deadline

Full-Time Online Program

October 1st

 

Application Deadline

Part-Time Online Program

April 15th

 

 

Tuition & Fees

 

In-State Tuition
Out-of-State Tuition
$28,560
$37,500

 

The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.

Program Overview

The Master of Science in Marketing Research program equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.

The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research program at Broad college of business offers a full-time in person cohort (Fall), a full-time online cohort (January), and a part-time online cohort option (May). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.


Program Highlights

#1 Master's program in Marketing Research and #7 across all marketing programs. (TFE Times, 2020)

#1 Master's program in Marketing Research and #10 across all MBA and specialized master's programs in marketing for North America (Eduniveral, 2019)


Program Outcomes

Students of the Master of Science in Marketing Research program will achieve the following:

  • Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis
  • Become versed in leading-edge marketing technologies, methodologies and software
  • Study with experienced marketing faculty
  • Interact with executive leaders in marketing research
  • Participate in real-world marketing research, consulting and publication projects
  • Earn the top Master of Science in Marketing Research degree in North America
  • Join an analytical and technology-rich marketing research industry

Career Outlook

With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:

  • Senior VP or Vice President: $264,765*
  • Market Research Director/Senior Director: $182,118*
  • Director of Marketing: $172,143*
  • Market Research Manager: $122,342*
  • Consumer Insights Manager: $121,471*
  • Brand or Product Manager: $97,200*
  • Marketing Manager: $95,667*
  • Business Development: $89,000*
  • Senior Research Analyst: $94,807*
  • Project Manager: $87,875*
  • Business Market Analyst: $75,286*
  • Research Analyst: $71,591*

*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.


A Top-Ranked Education

A top-ranked education with a global impact. By learning from the best, our students establish themselves as leaders in the ever-changing world.

  • 32nd among Best Public Universities in America — U.S. News & World Report, 2021
  • 21st Overall Best Online Graduate Business Programs — U.S. News & World Report, 2021
  • A Top 100 Global University — Times Higher Education and U.S. News & World Report, 2021
Jessica Richards headshot

Jessica Richards

Program Director, Master of Science in Marketing Research

Jessica Richards holds a Master of Business Administration with nearly 20 years of business and leadership experience. Before becoming program director, Jessica co-managed several multimillion-dollar Verizon Wireless locations and dual-department operations for the departments of Marketing and Supply Chain Management at the Eli Broad College of Business. She has also led recruiting, career development and marketing for Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom as a military police officer. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards from her eight years of honorable service.


Course Information

Core

MKT 805 Marketing Management (3 Credits)
MKT 806 - Marketing Research for Decision Making (3 Credits)
MKT 807 - Consumer Insights (3 Credits)
MKT 819 - Advanced Marketing Research (3 Credits)
MKT 829 - Marketing Technology and Analytics (2 Credits)
MKT 843 - International Marketing Research (2 Credits)
MKT 856 - Consulting Practicum in Marketing (3 Credits)
MKT 861 - Marketing Research Strategy and Analysis (2 Credits)
MKT 864 - Data Mining in Marketing (3 Credits)
MKT 867 - Sampling and Research Design (3 Credits)
MKT 877 Emerging Research Design and Methods (3 Credits)
MKT 891 - Special Topics in Marketing (3 Credits)

 

 

 

Admissions Requirements

To be accepted to this program, you must have:

  • A bachelor's degree
    Previous work experience
  • Current résumé highlighting relevant education, work and other experiences
  • Taken the GRE or GMAT
  • Taken the TOEFL. (Only required if English is not your native language)
  • A written personal statement
    Academic statement of purpose (maximum of two pages, double-spaced) describing your career goals and objectives and explaining why you believe our master’s program in marketing research will help you achieve those goals and objectives
  • 3 letters of recommendation
    One or two letters of recommendation from professional or academic references (optional, but can strengthen your application). Provide contact information for your recommenders and the MSU application system will provide instructions to them.
  • Official transcripts from all previous schools

To apply to this program:

  • Complete an online application
  • If you are an international applicant, submit your English language proficiency test scores
  • If you are a working professional with significant and/or relevant experience, you may be eligible to waive the GMAT/GRE requirement. If you received a 3.5 or higher cumulative GPA for your bachelor’s degree at MSU (or comparable university), the test requirement is automatically waived, and you may apply without a test score. To inquire about your waiver eligibility, please email msmr@broad.msu.edu and attach your résumé and transcripts.
  • The Full-Time Online is a one-year, 34-credit 100% online program, students will begin the program in January 2022.
  • The Part-Time Online is a 20-month, 34-credit 100% online program students will begin the program in Summer 2021.

Key Dates

Application Deadline

Full-Time Online Program

October 1st

 

Application Deadline

Part-Time Online Program

April 15th

 

 

Tuition & Fees

 

In-State Tuition
Out-of-State Tuition
$28,560
$37,500

 

The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.

The MSU Value Promise

You can be ensured a return on your investment at Michigan State University.

As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years.

MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.

MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.

MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.

MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.

MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.

Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.