Jessica Richards
Senior Marketing Program Director
Jessica Richards is the Senior Director, Graduate Operations & Academic Services, overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) and all graduate operations and academic services at the Eli Broad College of Business. Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 13 years, and she has completed her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (Ed.D.) degree graduating at the top of her class. She also holds a Master of Business Administration (M.B.A.) and a Bachelor of Science in Management (B.S.) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown substantially, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University.
Program Overview
The Master of Science in Marketing Research and Analytics program offers a STEM Master's degree that equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.
The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research and Analytics program at the Broad College of business offers a full-time in person cohort (late August), a full-time online cohort (January), and a part-time online cohort option (late August). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.
- The Full-Time Online is a one-year, 30-credit 100% online program, students will begin the program in January.
- The Part-Time Online is a 20-month, 30-credit 100% online program students will begin the program in late August.
Program Highlights
As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.
Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from our MSMRA Advisory Board members. With the program being ranked #1 among marketing research STEM master’s programs, the reputation of your degree will carry weight with employees and recruiters.
Program Outcomes
Students of the Master of Science in Marketing Research and Analytics program will achieve the following:
- Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis.
- Become versed in leading-edge marketing technologies, methodologies and software.
- Study with our award-winning marketing faculty.
- Interact with C-level executives in marketing research and insights industry.
- Participate in real-world marketing research, consulting and publication projects.
- Earn the top Master of Science in Marketing Research and Analytics degree in North America.
- Join an analytics-driven and technology-rich marketing and insights industry.
Career Outlook
With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:
Position | Estimated Salary |
Senior VP or Vice President | $279,510 |
Market Research Director/Senior Director | $211,134 |
Director of Marketing | $185,333 |
Market Research Manager | $139,536 |
Consumer Insights Manager | $128,443 |
Brand or Product Manager | $115,333 |
Marketing Manager | $126,600 |
Business Development | $136,333 |
Senior Research Analyst | $113,396 |
Project Manager | $107,500 |
Business/Market Analyst | $92,625 |
Research Analyst | $74,107 |
*Average annual salary, according to a 2022 study conducted by Quirks Enterprises, Inc.
A Top-Ranked Education
- 29th among Best Public Universities in America — U.S. News & World Report, 2026
- Veteran-Friendly 'Gold Status' 10 Years in a Row — Michigan Veterans Affairs Agency, 2025
- #35 in Best Business Schools — U.S. News & World Report, 2026
- #5 in Best Online Master's in Business Programs — U.S. News & World Report, 2026
- #4 Best Online Master's in Business Programs for Veterans — U.S. News & World Report, 2026
- #2 in Online Graduate Programs for Marketing — U.S. News & World Report, 2026
Tuition & Fees
In-State Tuition
Out-of-State Tuition
$33,500
$39,500
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found on the "Estimate Your Cost of Attendance" page.