Marketing Research
Master of Science
Master of Science
Course Delivery
Total Credits
Tuition
Minimum Duration
The Master of Science in Marketing Research program equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.
The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research program at Broad college of business offers a full-time in person cohort (Fall), a full-time online cohort (January), and a part-time online cohort option (May). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.
#1 Master's program in Marketing Research and #7 across all marketing programs. (TFE Times, 2020)
#1 Master's program in Marketing Research and #10 across all MBA and specialized master's programs in marketing for North America (Eduniversal, 2019-2021)
Students of the Master of Science in Marketing Research program will achieve the following:
With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:
*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.
Jessica Richards holds a Master of Business Administration with nearly 20 years of business and leadership experience. Before becoming program director, Jessica co-managed several multimillion-dollar Verizon Wireless locations and dual-department operations for the departments of Marketing and Supply Chain Management at the Eli Broad College of Business. She has also led recruiting, career development and marketing for Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom as a military police officer. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards from her eight years of honorable service.
October 1st
April 15th
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.
The Master of Science in Marketing Research program equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.
The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research program at Broad college of business offers a full-time in person cohort (Fall), a full-time online cohort (January), and a part-time online cohort option (May). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.
#1 Master's program in Marketing Research and #7 across all marketing programs. (TFE Times, 2020)
#1 Master's program in Marketing Research and #10 across all MBA and specialized master's programs in marketing for North America (Eduniversal, 2019-2021)
Students of the Master of Science in Marketing Research program will achieve the following:
With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:
*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.
Jessica Richards holds a Master of Business Administration with nearly 20 years of business and leadership experience. Before becoming program director, Jessica co-managed several multimillion-dollar Verizon Wireless locations and dual-department operations for the departments of Marketing and Supply Chain Management at the Eli Broad College of Business. She has also led recruiting, career development and marketing for Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom as a military police officer. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards from her eight years of honorable service.
October 1st
April 15th
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.
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