Dr. Sanghoon Kim
Assistant Professor, Sport Management
Dr. Sanghoon Kim is an assistant professor in the Department of Kinesiology, with a focus on teaching courses for the Master of Applied Sport Sciences (MASS) graduate programs. His research interests center on understanding sport consumers' experiences and responses to technology-mediated communications and environments from various different steams (i.e., social media, self-service technology and virtual and augmented reality). Specifically, his research is focusing on cognitive, social, and data-driven studies to better understand the consumer experiences within technology-mediated communication and environment and the consumers’ psychological and behavioral responses to them.
Dr. Sangchul Park
Assistant Professor, Sport Management
Dr. Sangchul Park is an assistant professor in the Department of Kinesiology, primarily affiliated with the graduate program of Applied Sport Sciences (Sport Management). His research interests include (a) decision making processes in diverse sport-related contexts, such as fitness centers, personal training services and sport-television watching, (b) integration marketing, such as sponsorships and brand-infused products and (c) organizational behaviors in sports, such as fairness perceptions in sport. He has published his studies as a first author in famous publication outlets (a) in the marketing field, such as Service Business, Journal of Retailing and Consumer Services, and the Journal of Service Theory and Practice, and (b) in the sport management field, such as Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly.
Program Overview
This fully online graduate certificate is designed for professional in sport management who are seeking to gain knowledge and skills related to administrative and leadership practices. The program allows you to increase your competency as a sports administrator without making the commitment to a full master’s degree.
The courses you take in the Sport Leadership and Management program are taught by experts in their fields, who share the most current evidence-based principles from kinesiology, sport science, leadership, and management. We will prepare you to take on the biggest challenges of the sport environment today and into the future.
Program Outcomes
Our graduate certificate will enable you to build your confidence and improve in your capacity as a sports administrator, providing the necessary skills and knowledge to help you advance in the job market. Completing the graduate certificate also allows for you to transfer your classes into the master’s degree program.
This graduate certificate can help you develop expertise in the following areas:
- Management and organizational behavior in a sport context
- Principles of diversity and equity and inclusive leadership
- Practical strategies and methods for management, development, and advancement of sport professionals, athletes, and stakeholders
- Fundamental business aspects of the sport industry
- Principles of marketing, communications, economics, budgeting and finance applied to sport
- Governance structures and organization processes of professional, collegiate, scholastic, and amateur sport
- General legal concepts, federal and state legislation, legal liabilities, duty of care for sport coaches and administrators
Career Outlook
The Sport Leadership & Administration graduate certificate program is designed for individuals seeking to gain knowledge and skills related to administrative and leadership practices, including scholastic athletic directors or employees of collegiate athletic departments. Although a degree or certificate is not a requirement for entering into the coaching profession, it will enhance your knowledge and skills and help you advance in the job market. There are some circumstances where higher education is a requirement for placement or advancement.
A Top-Ranked Education
- 29th among Best Public Universities in America — U.S. News & World Report, 2026
- Veteran-Friendly 'Gold Status' 10 Years in a Row — Michigan Veterans Affairs Agency, 2025
- #3 in Online Master's in Educational Administration Programs — U.S. News & World Report, 2026
- #1 in Education Administration and Supervision Programs — U.S. News & World Report, 2026
Tuition & Fees per credit
In-State Tuition
Out-of-State Tuition
$978.25
$937.25
Cost of Attendance
The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found on the "Estimate Your Cost of Attendance" page.