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MSU Online > Online Programs >

Strategic Communication, Master of Arts

Strategic Communication

Master of Arts

Delivery Method

  • Hybrid
  • Online

Program Type

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  • Master's Programs
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(517) 355-1855

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Michigan State University 426 Auditorium Road East Lansing, MI 48824

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Online

Course Delivery

30

Total Credits

$978.25

Credit Hour

1 year

Minimum Duration

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    HeadshotKellyGaggin MSU

    Kelly Gaggin, Ph.D.

    Assistant Professor and Interim Director of Strategic Communication M.A. Program

    Dr. Gaggin is an assistant professor in the Department of Advertising and Public Relations. She has more than two decades of experience in corporate and agency environments encompassing a multitude of industries including: education, health care, technology, defense, nonprofit, tourism/hospitality and financial services/banking.

    Her professional background and personal interest in world cultures motivate a research agenda rooted in exploring public relations and strategic communications as drivers of cross-cultural understanding and relationship-building with special attention to nonprofit organizations and the populations they serve. She earned a Ph.D. in mass communications and an M.S. in communications management from Syracuse University, and completed her undergraduate study in business administration, marketing and economics at Le Moyne College in Syracuse, NY.

    Program Overview

    Michigan State University's online Master's in Strategic Communication is a professional degree designed for working communicators ready to advance their careers. The 30-credit program (10 courses) can be completed in 12-18 months while working full-time. Courses are taught 100% online and asynchronously by MSU's leading communications faculty, giving you the flexibility to balance work, life, and graduate education without sacrificing academic rigor.

    What makes this program different? You'll learn from the same faculty who teach on MSU's campus, earn a Big Ten degree and apply what you learn immediately to your current role.

    Program Highlights

    • Top-Ranked program: MSU's College of Communication Arts and Sciences is nationally ranked in communication and media studies
    • 100% online and asynchronous: No campus visits required; complete coursework on your schedule
    • Career advancement focus: 92% of graduates report career growth within one year of completing the program
    • Industry-Relevant curriculum: Courses in AI literacy, media analytics, crisis communication, and organizational leadership
    • Big Ten Network: Join MSU's 600,000+ alumni network spanning all 50 states and 140+ countries

    Program Outcomes

    What will you learn in the Strategic Communication M.A.? Strategic, data-driven communication skills are among the most in-demand competencies employers seek. With your Strategic Communication master's degree from Michigan State, you will be prepared to:

    • Develop and execute data-driven communication strategies
    • Lead technology integration in strategic communication campaigns
    • Apply AI, social media, and mobile innovations to strategic communication initiatives
    • Collect, analyze, and interpret data to inform strategic decisions
    • Navigate crisis communication and organizational change leadership

    Career Impact

    StratCom graduates see measurable career advancement. According to program data, 92% of graduates report career growth within one year of completing the program, including promotions, salary increases, and expanded leadership responsibilities.

    Career Pathways and Potential Earnings

    Graduates of Strategic Communication can expect job titles and median salaries similar to the following:

    Career Pathways and Potential Earnings for Strategic Communication Students
    Target Occupation
    National Median Salary (USD)
    Managers, All Other
    $136,552
    Computer Occupations, All Other
    $108,971
    Producers and Directors
    $83,470
    Graphic Designers
    $61,298
    Web and Digital Interface Designers
    $98,093

    Disclaimer: Salary data is sourced from © 2026 Lightcast, based on information from the Quarterly Census of Employment and Wages (QCEW). Please note that this information is intended solely for reference purposes. MSU Online disclaims any responsibility or liability for any inaccuracies, omissions, or errors in the data.

    A Top-Ranked Education

    • 29th among Best Public Universities in America — U.S. News & World Report, 2026
    • Veteran-Friendly 'Gold Status' 10 Years in a Row — Michigan Veterans Affairs Agency, 2025

     

  • Course Information
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  • Admissions Requirements
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    Key Dates

    Rolling Applications

    Students can start the program in any semester 

    Recommended deadlines

    Fall Semester: August 1st

    Spring Semester: November 1st

    Summer Semester: April 1st

  • Tuition & Fees
  • Tuition & Fees per credit

    In-State Tuition
    Out-of-State Tuition
    $978.25
    $978.25

     

    Cost of Attendance

    The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible. In addition to tuition and fees, there are other expenses associated with your Cost of Attendance. A breakdown of a graduate student budget can be found on the "Estimate Your Cost of Attendance" page.

    The MSU Value Promise

    You can be ensured a return on your investment at Michigan State University.

    The MSU Difference

    As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will since 1855.

    MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.

    MSU has been offering online degree programs since 1998. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.

    Diverse and Inclusive Communities

    MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.

    Interconnectedness

    MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.

    Student Success

    MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.

    Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.

     

    Next Steps

    Request Information Apply Now

    Explore More Online Programs

    Course Information

    Core Courses
    • CAS 828 - Persuasion Techniques for Working Professionals (3 Credits)
    • CAS 829 - Evaluation Techniques for Working Professionals (3 Credits)
    • CAS 832 - Strategic Message Development (3 Credits)
    • CAS 842 - Professional Communication Ethics (3 Credits)
    • CAS 844 - Capstone/Practicum (3 Credits)
    Electives
    • CAS 827 - Digital Media Strategies (3 Credits)
    • CAS 831 - Digital Content Creation, Curation and Promotion (3 Credits)
    • CAS 833 - Crisis Communication (3 Credits)
    • CAS 835 - Branding and Image Communication (3 Credits)
    • CAS 837 - Catalyst Thinking in the C-Suite (3 Credits)
    • CAS 838 - Organizational Communication for Leaders and Entrepreneurs (3 Credits)
    • CAS 839 - Media Analytics for Communication Professionals (3 Credits)
    • CAS 840 - Audience Analytics (3 Credits)
    • CAS 841 - Social Media Storytelling (3 Credits)

    Admissions Requirements

    To be considered for admission to the program, an applicant must:

    • Have earned a bachelor’s degree from a recognized, accredited educational institution.
    • Submit proof of English language proficiency if English is not your native language.
      • Please review the MSU Graduate School's English Language Competency webpage for requirements.
    • Submit an academic statement [one-page narrative of your academic journey].
    • Submit a personal statement [one-page narrative or your personal journey. i.e. family, growing up, hobbies, etc.].
    • Submit 3 letters of recommendation.
      • Please provide email addresses for your three recommenders. An email will be sent to your recommenders providing them with the information on where to go to submit their letters electronically, so please be sure to list accurate information. The department will only accept letters submitted via the online system.
    • Submit your CV/Résumé.
    • Submit official transcripts from all colleges and universities attended.

    To apply to this program:

    • Complete a university graduate application and pay the application fee.
    • Submit all required materials to the application portal.
    • Send all transcripts to Michigan State University.
    • International applicants should reference information provided by The Graduate School in order to successfully submit an application to Michigan State University.