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Strategic Communication

Master of Arts

Online

Course Delivery

30

Total Credits

$23,572

Tuition

2 Years

Minimum Duration


Program Overview

The Strategic Communication Online Masters Program is a professional degree built to empower communicators to unleash their individual potential. This online Master of Arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent online learning experience, giving students the flexibility they need to accommodate a busy life and the rigor they need to be able to succeed.

 

Program Highlights

The College of Communication Arts and Sciences at MSU is ranked a top five college in the nation for communication and media studies by QS Worldwide Survey.

 

Program Outcomes

Digital communications in all of its forms demands to be integrated strategically in advertising, public relations and media. With a master's degree in Strategic Communication from MSU, graduates should be prepared to:

  • Become a leader in driving technology behind marketing
  • Develop a digital marketing strategy
  • Apply the latest digital innovations such as mobile, social media, location based services and big data to marketing campaigns
  • Integrate marketing, advertising, sales and logistics across physical and digital channels
  • Collect, analyze and interpret digital marketing data to inform decision-making

Career Outlook


According to data from an October 2020 survey of current and former MSU StratCom students, half reported receiving a raise or promotion while in the program or after completing it. The average raise reported among the respondents was more than $14,000.


A Top-Ranked Education

A top-ranked education with a global impact. By learning from the best, our students establish themselves as leaders in the ever-changing world. 

  • 32nd among Best Public Universities in America — U.S. News & World Report, 2021

  • A Top 100 Global University — Times Higher Education and U.S. News & World Report, 2021
Jason Archer headshot

Jason Archer

Director of Strategic Communication M.A. Program

Jason Archer is the Director of the StratCom M.A. online program. He helped with the program launch in 2016 and continues to provide leadership for the faculty and staff to ensure the program is transformational for the students. With fifteen years of online teaching and course development experience, Jason leads and teaches through a lens of creating opportunity for deep connection between students, faculty and the program support team.

Course Information

 

Core

CAS 828 - Persuasion Techniques for Working Professionals (3 Credits)
CAS 829 - Evaluation Techniques for Working Professionals (3 Credits)
CAS 832 - Strategic Message Development (3 Credits)
CAS 842 - Professional Communication Ethics (3 Credits)
CAS 844 - Capstone/Practicum (3 Credits)

Elective

CAS 827 - Digital Media Strategies (3 Credits)
CAS 831 - Digital Content Creation, Curation and Promotion (3 Credits)
CAS 833 - Crisis Communication (3 Credits)
CAS 835 - Branding and Image Communication (3 Credits)
CAS 837 - Catalyst Thinking in the C-Suite (3 Credits)
CAS 839 - Media Analytics for Communication Professionals (3 Credits)
CAS 840 - Audience Analytics (3 Credits)
CAS 841 - Social Media Storytelling (3 Credits)
CAS 838 - Organizational Communication for Leaders and Entrepreneurs (3 Credits)

Admissions Requirements

 

To be accepted to this program, you must have:

  • A bachelor's degree
  • Previous work experience
    Résumé/CV
  • Taken the TOEFL (Only required if English is not your native language)
  • A written personal statement
    Academic Statement (one-page narrative of your academic journey)
    Personal Statement (one-page narrative or your personal journey. i.e. family, growing up, hobbies, etc.)
  • 3 letters of recommendation
    Please provide email addresses for your recommenders.
    Note: An email will be sent out to your recommenders providing them the information on where to go to submit their letters electronically so please be sure to list accurate information. The department will only accept letters submitted via the online system. The department will not accept letters submitted through any other format.
  • Official transcripts from all previous schools

 

To apply to this program:

Complete the  university graduate application (program code: 6328)

Applicants from China:

During the application process, applicants submit certified copies (sealed and stamped by institutions) of all post-secondary transcripts, graduation certificates and degrees directly to the Strategic Communication program. MSU requires these documents in the original language (Chinese) as well as an official English translation. Effective Spring 2015, Michigan State University will require all incoming admitted  students pursuing degrees or who have earned degrees from universities in China to submit a verification report (English version only) through the China Academic Degrees and Graduate Education Development Center (CDGDC) for their final bachelor degree transcripts (大学成绩单) and bachelor degree (本科学位证书).

All verification reports need to be sent to the MSU Office of Admissions directly by CDGDC. For those Master degree granted student, we only need the undergraduate level verification report from CDGDC. Please refer to the CDGDC website for more information:  chinadegrees.cn/en  TOEFL or IELTS test scores for international students -International students from countries where English is not the native language will be required to take the TOEFL test. TOEFL - The  department requires a minimum of 91 IBT with no sub-scores below 22, or a 237 CBT with no sub-scores below 22  or a 580 PBT with no sub-scores below 55. Reported scores must be no older than 2 years. The department requires a minimum of 6.5.

Key Dates

Rolling Applications

Students can start the program in any semester. We recommend submitting applications at least one month prior to the start of the semester to allow time for processing.

 

 

Tuition & Fees

 

In-State Tuition
Out-of-State Tuition
$23,572
$46,320

 

The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.

Program Overview

The Strategic Communication Online Masters Program is a professional degree built to empower communicators to unleash their individual potential. This online Master of Arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent online learning experience, giving students the flexibility they need to accommodate a busy life and the rigor they need to be able to succeed.

 

Program Highlights

The College of Communication Arts and Sciences at MSU is ranked a top five college in the nation for communication and media studies by QS Worldwide Survey.

 

Program Outcomes

Digital communications in all of its forms demands to be integrated strategically in advertising, public relations and media. With a master's degree in Strategic Communication from MSU, graduates should be prepared to:

  • Become a leader in driving technology behind marketing
  • Develop a digital marketing strategy
  • Apply the latest digital innovations such as mobile, social media, location based services and big data to marketing campaigns
  • Integrate marketing, advertising, sales and logistics across physical and digital channels
  • Collect, analyze and interpret digital marketing data to inform decision-making

Career Outlook


According to data from an October 2020 survey of current and former MSU StratCom students, half reported receiving a raise or promotion while in the program or after completing it. The average raise reported among the respondents was more than $14,000.


A Top-Ranked Education

A top-ranked education with a global impact. By learning from the best, our students establish themselves as leaders in the ever-changing world. 

  • 32nd among Best Public Universities in America — U.S. News & World Report, 2021

  • A Top 100 Global University — Times Higher Education and U.S. News & World Report, 2021
Jason Archer headshot

Jason Archer

Director of Strategic Communication M.A. Program

Jason Archer is the Director of the StratCom M.A. online program. He helped with the program launch in 2016 and continues to provide leadership for the faculty and staff to ensure the program is transformational for the students. With fifteen years of online teaching and course development experience, Jason leads and teaches through a lens of creating opportunity for deep connection between students, faculty and the program support team.

Course Information

 

Core

CAS 828 - Persuasion Techniques for Working Professionals (3 Credits)
CAS 829 - Evaluation Techniques for Working Professionals (3 Credits)
CAS 832 - Strategic Message Development (3 Credits)
CAS 842 - Professional Communication Ethics (3 Credits)
CAS 844 - Capstone/Practicum (3 Credits)

Elective

CAS 827 - Digital Media Strategies (3 Credits)
CAS 831 - Digital Content Creation, Curation and Promotion (3 Credits)
CAS 833 - Crisis Communication (3 Credits)
CAS 835 - Branding and Image Communication (3 Credits)
CAS 837 - Catalyst Thinking in the C-Suite (3 Credits)
CAS 839 - Media Analytics for Communication Professionals (3 Credits)
CAS 840 - Audience Analytics (3 Credits)
CAS 841 - Social Media Storytelling (3 Credits)
CAS 838 - Organizational Communication for Leaders and Entrepreneurs (3 Credits)

Admissions Requirements

 

To be accepted to this program, you must have:

  • A bachelor's degree
  • Previous work experience
    Résumé/CV
  • Taken the TOEFL (Only required if English is not your native language)
  • A written personal statement
    Academic Statement (one-page narrative of your academic journey)
    Personal Statement (one-page narrative or your personal journey. i.e. family, growing up, hobbies, etc.)
  • 3 letters of recommendation
    Please provide email addresses for your recommenders.
    Note: An email will be sent out to your recommenders providing them the information on where to go to submit their letters electronically so please be sure to list accurate information. The department will only accept letters submitted via the online system. The department will not accept letters submitted through any other format.
  • Official transcripts from all previous schools

 

To apply to this program:

Complete the  university graduate application (program code: 6328)

Applicants from China:

During the application process, applicants submit certified copies (sealed and stamped by institutions) of all post-secondary transcripts, graduation certificates and degrees directly to the Strategic Communication program. MSU requires these documents in the original language (Chinese) as well as an official English translation. Effective Spring 2015, Michigan State University will require all incoming admitted  students pursuing degrees or who have earned degrees from universities in China to submit a verification report (English version only) through the China Academic Degrees and Graduate Education Development Center (CDGDC) for their final bachelor degree transcripts (大学成绩单) and bachelor degree (本科学位证书).

All verification reports need to be sent to the MSU Office of Admissions directly by CDGDC. For those Master degree granted student, we only need the undergraduate level verification report from CDGDC. Please refer to the CDGDC website for more information:  chinadegrees.cn/en  TOEFL or IELTS test scores for international students -International students from countries where English is not the native language will be required to take the TOEFL test. TOEFL - The  department requires a minimum of 91 IBT with no sub-scores below 22, or a 237 CBT with no sub-scores below 22  or a 580 PBT with no sub-scores below 55. Reported scores must be no older than 2 years. The department requires a minimum of 6.5.

Key Dates

Rolling Applications

Students can start the program in any semester. We recommend submitting applications at least one month prior to the start of the semester to allow time for processing.

 

 

Tuition & Fees

 

In-State Tuition
Out-of-State Tuition
$23,572
$46,320

 

The university reserves the right to make changes in the types, structures, rates for fees, and tuition. Every effort will be made to give as much advance notice as possible.

The MSU Value Promise

You can be ensured a return on your investment at Michigan State University.

As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years.

MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.

MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.

MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.

MSU actively collaborates with campus and external partners to innovate across all dimensions of graduate education. We create and support networks that increase collaboration and improve educational opportunities for our online students.

MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.

Continuing education can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals. With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.